Enabling today.
Inspiring tomorrow.

 Benefits of Competition


Competition is the critical driver of performance and innovation. It benefits everyone by enabling us to choose from an array of excellent products at affordable prices. Competition also encourages the adoption of innovation as companies evolve and new ideas flourish in the marketplace.

How does competition benefit you?

Man and woman looking at a laptop togetherConsumers

Consumers stand to gain the most from greater competition in the information technology (IT) market. Fair and open competition means lower prices and greater choice.

Limiting consumers’ freedom of choice stalls innovation. Impediments to innovation are a setback for anyone who wants tomorrow’s computing technology – or any technology for that matter – to be better than it is today. Market conditions that permit a single company to become the sole judge of price and quality set a dangerous precedent. ​

Office workers looking at a laptop Businesses

The IT industry is widely regarded as the primary driver of modern economic growth and the catalyst for that growth is the accessibility and mobility of computing power.

Fair trade and open competition in the market enables vendors and manufacturers to deliver a greater variety of competitive products to their customers around the world – and often results in lower prices and higher performance. When competition allows market forces to prevail, leading technology companies can offer the best products to a broader array of customers and consumers.

Woman at her desk with a desktop PC Government

Closed government computer hardware procurement practices unnecessarily cost taxpayers hundreds of millions of dollars. Brand specification inhibits market competition, raises prices for computer equipment, limits choice and hurts consumers. Competitive pricing, product innovation and performance improvements coupled with competitive practices help ensure that government authorities get the best value for the public they serve. Furthermore, transparent and unbiased procurement practices are essential components for open government and a healthy free market economy.

Learn more about the benefits of vendor-neutral procurement practices and download procurement guidelines.

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Man using an airport ticket terminal The Economy

Regional and global economies benefit from an environment of fair and open competition in the critical IT sector which is a leading source of economic growth in the world economy. Competition and innovation in the microprocessor industry fuel growth in other industries and encourages economic development worldwide.